Convention Lanzarote
Lanzarote was abuzz with fantasy colours, hairspray, scissors, hairdryers and, of course, fun during this hair cosmetics company convention.
We designed a programme tailored to the participants and the company, with hair colouring workshops and showrooms using the brand’s new products. All this work culminated in the celebration of a grand parade full of lights, music and impressive hairstyles in line with the latest trends, around a spectacular audiovisual montage. But it wasn’t all business: there was also time to strengthen the B2B relationship between the guests and the brand, with gourmet dinners and parties in incredible locations (such as private beaches or 18th century castles specially decorated for the occasion).
Work and emotion go hand in hand at conventions organised by our agency.
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Work and emotion go hand in hand at conventions organised by our agency.
Lanzarote was abuzz with fantasy colours, hairspray, scissors, hairdryers and, of course, fun during this hair cosmetics company convention.
We designed a programme tailored to the participants and the company, with hair colouring workshops and showrooms using the brand’s new products. All this work culminated in the celebration of a grand parade full of lights, music and impressive hairstyles in line with the latest trends, around a spectacular audiovisual montage. But it wasn’t all business: there was also time to strengthen the B2B relationship between the guests and the brand, with gourmet dinners and parties in incredible locations (such as private beaches or 18th century castles specially decorated for the occasion).
